Cindi Lee is a creative director launching global campaigns, building brand systems, and designing the spaces they live in.
CLEAR+
Transformed the CLEAR+ experience at airports from transactional moments into premium, hospitality-led experiences.
BRAND IDENTITY • DESIGN SYSTEM • EXPERIENCE DESIGN • SERVICE DESIGN
CLEAR Brand
Defined one CLEAR identity unified across consumer and enterprise as the business expanded into new products, partners, and airports.
BRAND IDENTITY • BRAND GUIDELINES • DESIGN SYSTEM
Even Better Clinical Serum Foundation
Brought Clinique’s foundation with built-in skincare benefits to market and elevated franchise perception.
GLOBAL PRODUCT LAUNCH • 360 CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT
Clinique Pop Reds
Global product launch for hero lip franchise, positioning a proven shade match as the new way to find the perfect red.
GLOBAL PRODUCT LAUNCH • 360 CAMPAIGN
Moisture Surge Intense
Led global launch of Clinique’s richest Moisture Surge formula, driving franchise growth through impactful ingredient-led storytelling.
GLOBAL PRODUCT LAUNCH • 360 CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT
Even Better Corrector + Interruptor
Translated complex skincare science into striking visual metaphors that brought key ingredients and benefits to life.
CONCEPT DEVELOPMENT • CGI ART DIRECTION
Smart Clinical MD
Led global launch campaign that brought this dual-formula moisturizer’s clinical power to life through visuals centered on transformation and targeted care.
GLOBAL PRODUCT LAUNCH • 360 CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT
Once Upon a Holiday at CLEAR
Led concept to execution for CLEAR’s first 360 holiday campaign across animations, designs, and the member experience.
360 CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT • DESIGN
CLEAR: Valentine’s Day
Rooted in an insightful stat, created content and campaign assets for Valentine’s Day and how CLEAR can help couples stay together (at least through airport security).
360 CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT • DESIGN
Beyond Perfecting
Led 360 campaign highlighting both makeup and skincare benefits to support Clinique’s top performing, full-coverage foundation.
GLOBAL PRODUCT LAUNCH • 360 CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT
Clinique Holiday Campaigns
Art directed and designed holiday campaigns for Clinique. Spanned in-store design, packaging, and global launch toolkits to drive sales during the year’s highest-impact retail moment.
GLOBAL CAMPAIGN • CREATIVE DIRECTION • CONCEPT DEVELOPMENT • DESIGN
Home & Organizing
Art directed and designed features for Real Simple’s home and organizing stories, elevating everyday solutions into visual inspiration.
ART DIRECTION • DESIGN
Food & Entertaining
Art direction and design for Real Simple’s food and entertaining stories, highlighting ingredients, recipes, and time-saving guides.
ART DIRECTION • DESIGN
Beauty & Fashion
Led art direction and design for Real Simple’s beauty and fashion features, bringing stories to life through clean, modern storytelling.
ART DIRECTION • DESIGN
Real Simple Holiday Gift Guide
Led art direction and design for Real Simple’s holiday gift guide, pairing bold visuals with festive storytelling.
CONCEPT DEVELOPMENT • ART DIRECTION • DESIGN
Martha Stewart Living
Designed and art directed stories across home, food, entertaining, and Martha’s Column, bringing the brand’s elevated, timeless aesthetic to life.
ART DIRECTION • DESIGN