Cindi Lee is a creative strategist and art director.

CLEAR Plus

Redesign of CLEAR Plus airport branding to a bolder, more elevated look with the goal of cutting through visual noise.

COMING SOON


BRAND STRATEGY + IDENTITY • CREATIVE DIRECTION • DESIGN SYSTEM

Even Better Clinical Serum Foundation

Brought Clinique’s foundation with built-in skincare benefits to market, elevated franchise perception.


GLOBAL LAUNCH CAMPAIGN • CREATIVE DIRECTION

Moisture Surge Intense

Led global launch of Clinique’s richest Moisture Surge formula, driving franchise growth through impactful ingredient-led storytelling.


GLOBAL LAUNCH CAMPAIGN • CONCEPT DEVELOPMENT • CREATIVE DIRECTION

Smart Clinical MD

Led global launch campaign that brought this dual-formula moisturizer’s clinical power to life through visuals centered on transformation and targeted care.


GLOBAL LAUNCH CAMPAIGN • CONCEPT DEVELOPMENT • CREATIVE DIRECTION

Beyond Perfecting

Led 360 campaign highlighting both makeup and skincare benefits to support Clinique’s top performing, full-coverage foundation.


GLOBAL 360 CAMPAIGN • CONCEPT DEVELOPMENT • CREATIVE DIRECTION

Even Better Corrector + Interruptor

Translated complex skincare science into striking visual metaphors that brought key ingredients and benefits to life.


CONCEPT DEVELOPMENT • CGI ART DIRECTION

CLEAR: Valentine’s Day

Rooted in an insightful stat, created content and campaign assets for Valentine’s Day and how CLEAR can help couples stay together (at least through airport security).


CREATIVE DIRECTION • CONCEPT DEVELOPMENT • DESIGN

Once Upon a Holiday at CLEAR

Led concept to execution for CLEAR’s first 360 holiday campaign across animations, designs, and the member experience.


CREATIVE DIRECTION • CONCEPT DEVELOPMENT • DESIGN

Clinique Holiday Campaigns

Art directed and designed holiday campaigns for Clinique. Spanned in-store design, packaging, and global launch toolkits to drive sales during the year’s highest-impact retail moment.


CREATIVE DIRECTION • CONCEPT DEVELOPMENT • DESIGN

Home & Organizing

Art directed and designed features for Real Simple’s home and organizing stories, elevating everyday solutions into visual inspiration.


ART DIRECTION • DESIGN

Beauty & Fashion

Led art direction and design for Real Simple’s beauty and fashion features, bringing stories to life through clean, modern storytelling.


ART DIRECTION • DESIGN

Food & Entertaining

Art direction and design for Real Simple’s food and entertaining stories, highlighting ingredients, recipes, and time-saving guides.


ART DIRECTION • DESIGN

Real Simple Holiday Gift Guide

Led art direction and design for Real Simple’s holiday gift guide, pairing bold visuals with festive storytelling.


CREATIVE DIRECTION • DESIGN

Martha Stewart Living

Designed and art directed stories across home, food, entertaining, and Martha’s Column, bringing the brand’s elevated, timeless aesthetic to life.


ART DIRECTION • DESIGN